SimpsonHaugh
Brand implementation and management
I joined SimpsonHaugh after a rebrand, and was tasked with putting the new visual language into practice, I redesigned the practice profile, created project booklets and developed design templates for the team. I also helped plan architectural photoshoots.
Practice Profile
The practice profile is the company’s portfolio. It is constantly updated as projects progress – rendered images get replaced with commissioned photography and data and awards are updated as projects progress. With this in mind I adapted the layout to focus primarily on photography, and accommodate the relevant project data.
Project booklets
For the practice’s most successful projects we created a series of booklets that give an insight into the design process, concepts, considerations and relationships between the practice and contractors, as well as user feedback, be it residential, offices, cultural or other uses. This allows the practice to show potential clients its approach and prove why it is successful.
Expressions of interest
Due to the short turnaround nature of expressions of interest, I created templates for these. This brought consistency to a whole set of documents and made the process of developing these much quicker, putting the focus on the quality of the content itself.
Other requirements and fun projects
The role welcomed initiative and a drive to create projects to fruition, giving me scope to explore. A few examples were commissioning building and staff photography, creating business cards, infographics, posters, postcards, gifs and even organising a staff ping-pong tournament, which made lunchtime breaks great fun!
